Brand Strategy & Positioning
Positioning, message architecture, audience segmentation, brand narrative, and decision frameworks for organizations that need clarity in competitive environments.
Vettor, Inc.
Brand intelligence, audience strategy, and performance measurement for complex public and competitive environments.
Vettor helps organizations translate audience, media, campaign, and performance signals into clearer strategy, sharper messaging, and decision-ready execution plans.
SAM.gov active · UEI SK4WQS5RRQ48 · CAGE 21FS0
Capabilities
What Vettor does
Audience Research & Market Intelligence
Research planning, audience personas, perception analysis, public opinion synthesis, competitive scans, and market intelligence reporting.
Campaign Strategy & Measurement
Campaign briefs, channel strategy, KPI architecture, test design, optimization logic, and performance readouts tied to measurable outcomes.
Media & Narrative Analysis
Media monitoring frameworks, digital conversation analysis, sentiment interpretation, issue detection, and message resonance assessment.
Dashboards & Decision Support
Executive reporting, dashboard requirements, metric dictionaries, trend summaries, forecasting assumptions, and recommendation memos.
AI-Native Marketing Operations
Practical use of AI-enabled workflows for creative iteration, reporting automation, anomaly detection, and faster campaign learning - without treating AI as a black box.
Operating model
How we work
Signal
Audience, media, campaign, competitor, and performance data.
Synthesis
Structured analysis, message testing logic, segmentation, measurement frameworks, and executive interpretation.
Strategy
Clear priorities, roadmap recommendations, optimization actions, and leadership-ready reporting.
Experience base
Senior-led, operator-informed
Vettor is led by Aithan "Eitan" Rosenberg, a performance marketing and growth operator with 15+ years of experience building and scaling acquisition systems, measurement frameworks, and media teams.
- $120M+ annual paid media ownership across paid search, paid social, programmatic, CTV, YouTube, SEO, and affiliate.
- Experience across Meta, Google, YouTube, TikTok, SA360, DV360, GA4, Skai, Performance Max, Demand Gen, HubSpot, Salesforce, and affiliate platforms.
- Deep operating discipline across CAC, LTV, ROAS, payback, contribution margin, attribution, incrementality, geo testing, forecasting, and creative optimization.
- Prior agency leadership at Publicis/Spark Foundry managing $250M+ in annual media across Fortune 500 consumer portfolios.
Experience described reflects founder/operator background and does not imply that listed organizations are Vettor clients.
Federal
Federal contracting information
Vettor, Inc. is active in SAM.gov and positioned for focused work in brand strategy, audience research, public outreach intelligence, campaign measurement, and strategic communications support.
| Legal business name | Vettor, Inc. |
|---|---|
| UEI | SK4WQS5RRQ48 |
| CAGE | 21FS0 |
| SAM.gov status | Active |
| Primary NAICS | 541613 Marketing Consulting Services |
| Additional NAICS | 541910, 541810, 541820, 541611 |
Core federal lanes
- Brand strategy and positioning
- Audience research and segmentation
- Public opinion and perception analysis
- Campaign strategy and measurement
- Media and narrative analysis
- Strategic communications advisory
- Dashboarding and executive reporting
For large-scale media buying, multimedia production, or national campaign execution requirements, Vettor can participate as a specialist subcontractor or pursue teaming arrangements with qualified execution partners.
Representative work
Representative project types
- Brand assessment and competitive positioning sprint
- Audience segmentation and perception research plan
- Message architecture and testing framework
- Campaign measurement and optimization dashboard
- Media and narrative monitoring framework
- Public outreach intelligence scan
- Executive performance reporting system
- AI-assisted marketing operations workflow
Contact
Contact
For federal opportunities, teaming discussions, or focused brand intelligence engagements, contact Vettor.